FAQ

What type of marketing assets will I receive from Variance?

Varies. SEO, Web design, SMM, Deal Flow (LinkedIn Outreach Campaigns, Paid Ads, Cold Calling, Cold emails, Sequences). Depends on what you’re signing up for.

Check out our website for more information on each service we provide. https://www.variancemarketing.com/

What is your digital marketing campaign execution process?

Our current digital marketing campaign execution follows the process below:
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Onboarding Phase: Where you’ll share your creative assets.
Fill out forms: Fill in the required information.
Development Phase: We’ll work on your deliverables.
Approval Phase: You’ll approve your marketing assets
Marketing Phase: We’ll launch your campaigns.
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It takes 4-6 weeks.

What type of clients do you typically work with?

80% of our clients offer financial services like Mortgage Agents, Mortgage Brokers, Real Estate Agents, Real Estate Brokers, Insurance Agents, Insurance Brokers. The rest of the 20% of the clientele includes IT, healthcare, medical, beauty, fitness, food, SaaS, Crytpo niches as of now.

Do you do your digital buying in-house or outsource it to a third party?

Yes, we do it in-house.

In which advertising verticals do you specialize?

Facebook Ads, TikTok Ads, & Google Ads.

How do you plan to capture an incoming lead?

We use Lead forms & Conversion Campaigns on both Facebook and TikTok. We also have an in-house team of client SDRs that calls the leads and makes sure they’re of high quality.

Can you provide relevant and current benchmark data for similar clients?

Results vary on the industry you’re in and the offer you are planning to promote. You can visit our website for case studies, testimonials OR fill up our scale-up survey below and talk to one of our representatives to discuss your project in detail.
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On monthly basis, you can expect 30-40 leads if you have a decent ad budget.

Do you work with clients who are out of state or in another country?

Yes.

Can we publish articles in other magazines except for DISRUPT & YAHOO FINANCE?

Yes, we have 100+ top media outlets on our Press Release Portal that you can choose from.

How large does my portfolio have to be to work with Variance?

We have worked with all types of businesses be it small, medium or large and have even helped start-ups in scaling their brand through our marketing strategy.
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Though we have helped businesses of all sizes and sorts, we do make sure we are taking on clients who can actually benefit from our marketing strategy.
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Please fill up the scale-up survey below and let’s see if we’re a good fit.

Why should I work with Variance and not with another marketing agency?

There are a number of factors to consider here, but we’d like to list the ones that are clients vouch for:

Pricing
High-quality leads
Money-back guarantee. We don’t charge until we don’t get you results.
Highly qualified team.
Superior customer service

Do you run Google Ads?

Yes, we can help you with paid advertising. You can read in detail about the offer below:
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https://www.variancemarketing.com/services-pay-per-click-management-ppc

Do you offer social media content creation as a service?

Yes. Please fill up the scale-up survey below and let’s see what exactly do you need help with.

What does a typical SEO growth journey look like?

You can read in detail about the offer below:
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https://www.variancemarketing.com/services-search-engine-optimization
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As far as running the campaign is concerned, SEO takes at least 12 months to fully optimize and help you see the most significant results.
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SEO is an ongoing process and we can help you do both organic and paid SEO.

Does Variance produce digital creatives that meet branding guidelines? Is there an extra cost for this?

Yes, we have an in-house team that is highly qualified in mapping and creating digital creatives for the brand. The cost of all marketing assets is included in the package that you have chosen.

Does Variance specialize in content marketing? If so, please elaborate on specific deliverables your agency is able to write/create on a client’s behalf.

We can help you:
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Get your account verified on Instagram and Facebook
Develop social media content calendar
Design high-quality graphics, videos, carousels, intros, outros etc.
Map out your content strategy
Map out an engagement strategy
Boost traffic to your social media accounts and more…
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It really depends on what your goal is. Please fill up the scale-up survey below and let’s see what your goal is.

Do you offer Press Release services?

Yes.

Does Variance have resources that specialize in Conversion Rate Optimization (CRO)?

Yes, we have an in-house team that works specifically on optimizing client campaigns.

Does Variance offer video production capabilities? If so, do you work with a contracted partner to produce or do you have in-house resources?

Yes, we have an in-house team that is highly qualified at producing videos. Please fill up the scale-up survey below and let’s see what your requirements are.

What are your hours of operation?

9:30 AM to 5:30 PM EST

Do you give 1 on 1 consultation on digital marketing strategy?

Yes. It’s a custom package.

How do I get started?

In order for us to work together, all you need to do is fill up our scale-up survey below.
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We will assess your submission and get back to you within 24-48 hours if we are a good fit.

What does your reporting look like?

Weekly reporting Create data studio reports. , daily traction. Bi-weekly calls. You’ll also get access to monday.com which is PM tool and Variance CRM where you can see lead status and the whole pipeline.

Do you offer email marketing strategy and campaign creation as a separate service?

Yes. We take it on as a custom project. Please fill up the scale-up survey below and let’s see what your requirements are.

What is your cold outreach strategy?

LinkedIn, cold email blasts, and cold calling.

What's the ideal list size to work with?

At variance, we help you build a list of your own. So even if you have got ZERO subscribers on your email list, you can still apply to work with us.
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In order for us to work together, all you need to do is fill up our scale-up survey below.
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We will assess your submission and get back to you within 24-48 hours if we are a good fit.

How do I pay for agency fees?

We accept Credit Cards, Wire transfers, Debit Cards, Cash, PayPal and even ETH. All you need to do is, book a call using the link below with one of our representatives and lock your package in:

https://www.variancemarketing.com/requestdemo

What does your invoicing process look like?

We have a different invoicing procedure for each package. Please refer to your contract for further details.

What is your process for determining success metrics and establishing tracking measures?

Before we enter into an agreement, we have set some KPIs against which we measure performance. Each package has different metrics. For example, if you choose our most popular programs listed below, you’ll be assessing the following metrics:
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Deal Flow: CPL, CPC.
SEO Success: Website clicks and conversions

Where can I find my login information for the Variance CRM?

You should have received an email with your login credentials on the email address that you used to sign up.

If you’re unsure, you can always reset your password, OR send an email to support@variancemarketing.com

Where do I send my technical queries?

All the technical inquiries must be sent to support@variancemarketing.com

How do I view my leads generated with Variance Marketing?

How do I schedule a meeting with a customer representative?

Email at support@variancemarketing.com

What if I want to cancel services?

Please book a call with us in order to discuss the cancellation.

Refund policy?

It depends on your contract. If you are unsure, please book a call with us at the link below in order to discuss package-specific policies.

Are there any recurring or on-demand service charges?

On-demand: Yes and the charges depend on the type of service needed. For services that are not a part of the contract, we will either send a separate invoice or send a new contract.

Recurring: Facebook ads cost + third party software costs (if any)

Is monthly ad spend a part of the contract OR do we have to pay additionally for it?

It’s not a part of the contract. It needs additional budget allocation which the client needs to decide to start from a minimum of $30/ day.

I’m permanently banned on Facebook. Can you help me advertise through other platforms?

TikTok, YouTube and Google.

What will be the average cost of lead from Facebook Ads?

$15-$25/ lead

This is Cost Per Lead (CPL) and may go up and down. When it’s down, you like it and vice versa. The truth is—if you’re smart you focus on sales, earnings and cash flow, and you begin to realize that day-to-day or even month-to-month fluctuations don’t always reflect reality. You should never expect a lead costing lower than $1, and you shouldn’t expect a lead costing higher than $50. Put it this way. For every $1 you spend with us, the expectation is that you receive $2, $3, or $6 back or we are simply not doing our job and we will not ask you to pay us.

What if the quality of lead is terrible or trashy?

We make sure they are not with our laser-targeted campaigns. We also have in-house SDRs who make sure you’re getting quality leads booked on your calendar.
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If you are unsure, please book a call with us at the link below in order to discuss package-specific deliverables.

What if I did not get enough leads per month?

At Variance, we focus more on quality of leads.

For more leads, you may need more ad spend to reach more people, so that depends on your ad budget. We make sure no matter you get 1 lead or 10, they are all high quality.

How long will it take for the Development Phase to end?

4-6 weeks.

Later down the road, can I get content or copy edits or redone completely after it's published?

Yes, it can be changed and updated if you’re still under the contract.

How early can we start marketing my business once I sign up?

Within 30-45 days. It depends on how early the client approves their marketing assets.

NOTE: We take only a handful of clients a year, and not only has every single one of them been up a minimum of 200 percent on their spend, but they're also all still our clients today and have left positive reviews for us.

What will be the average daily spend on ads? Is there a marketing budget I need to have in hand before signing up?

Minimum $30/day.

Which package can I benefit the most from? Which package has the highest ROI?

Depends on what you need.
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Look—what do you think is going to happen when this market turns around? What will happen to everyone who has waited on the sidelines? What do you think they get? Mediocre results. We are not interested in mediocrity but in major percentage gains and strong ROIs. So the decision is yours.
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The package you proceed with is not important— Large or Small. Once you see the results on low spending, you’ll increase your spending immediately just like our other clients.
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Fill out our scale-up survey and let’s see if we’re a good fit.

Can we start with a low daily budget and then if we get results, increase it?

Yes, we can. The minimum requirement is $30/day in order for you to reach a wider audience and help the campaign optimize better.

Do you take a percentage of fees per closed lead?

No.

Will this strategy work for my business?

We’re not talking about investing in marketing holistically or generically. We are talking about one strategy specifically IN YOUR INDUSTRY which we have studied very carefully, and which we consider an incredible opportunity right now.

Not all strategies follow the general expectations, & this one is a proven science tweaked completely for most of the businesses out there that depend on leads.
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So let us take care of applying the science to drive leads to your page. You just sit back stress-free and watch the sales opportunities roll in...

What is the difference between Standard and Diamond Package?

The difference is in the deliverables. It also depends on what your goal is.
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Fill out our scale-up survey below and let’s see what will be a good fit for you.

Where are your clients based off of?

We have clients from all over the world.

Is there a specific industry you deal with?

Financial industry: Mortgage & Real Estate to be specific.

Who is the CEO?

Looks like you’ve been burned in the past because you probably invested in other agencies that you knew nothing about with no case studies or clear results. Check our testimonials on our website. We have 100+ clients who recorded videos of themselves discussing our service quality. Go on Google and check our reviews. Look up Avi Grondin, our CEO, he's verified on Instagram. We don’t take on clients unless we’re 100% sure we can help you scale.

Do we need to hire someone to handle any tasks that you will assign to us in the engagement pertaining to marketing or sales?

No. We just need a point of contact who we can update on the progress of your campaigns.

When can I realize my ROI?

After signing the service agreement, we will start with your brand’s development phase. After you approve everything, it will take 4 to 6 weeks for you to analyze your percentage gain in revenue.

How many clients have you served so far?

I’ve made a small fortune for over 1000+ entrepreneurs for many years. While your downside risks look to be a few hundred dollars, your upside potential is not the few thousand you stand to make here, it’s establishing a relationship with a huge marketer in Toronto that can make you a lot of money, not overnight, but over a period of time.

Fill out our scale-up survey below and let’s see if we’re a good fit.

Can you guarantee me an ROI?

We do offer a money-back guarantee on specific packages.
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Fill out our scale-up survey below and let’s see if we’re a good fit.

Do you accept payments in crypto?

Yes. You can pay in ETH.

What is the Referral Partnership Program and how does it work?

Both mortgage agents and real estate agents can benefit from this program.
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It’s a part of our Deal Flow Program. You can read more about it at the link below:
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https://dealflowacademy.io/

Have more questions?

Can’t find what you are looking for? Get in touch with us directly.

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