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Home / Services / Local SEO: Google & Apple Maps
Google Maps and Apple Maps

Show Up First on Google Maps and Apple Maps

When someone nearby searches for what you do, the businesses at the top of the map get the calls. That search happens on Google Maps, and on every iPhone through Apple Maps and Siri. We get you to the top of both.

Google Business ProfileApple Business ConnectReviews and listings handled
Hussein Q. video testimonial ▶ Hussein Q., Columbus Perfect Tint: 30 calls from ranking #1 on Google Maps
Columbus Perfect Tint30 calls▲ from Google Maps in 30 days
As featured in
EntrepreneurYahoo FinanceTEDxThe Globe and MailBaystreet.caDisruptThe American Reporter
Where local businesses lose calls

Four Reasons Your Phone Is Not Ringing From Google

You are not in the top three on the mapMost local searches show three businesses on the map first. If you are not one of them, the call goes to a competitor.
Nobody has claimed your Apple Maps listingiPhone users search Apple Maps and ask Siri. An unclaimed place card means wrong hours, no photos and no call button that works for you.
Your listings disagreeDifferent names, addresses or phone numbers across directories make Google less sure about you.
Your reviews are thin or oldSearchers compare stars and recent reviews before they call.
Local SEO client results

What Ranking Locally Did for Clients

30calls from ranking #1 on Google Maps in 30 daysHussein Q. · Columbus Perfect Tint
$74kin revenue in 90 days, Maps listing now #1Cam J.
$80kin booked jobs in the first 30 days of SEOCharlie B. · Kingsway Paving
17keywords ranking in the first 30 daysNaz D. · a plumber in Toronto
What's included

Everything It Takes to Own the Map in Your Area

One plan covering Google Maps, Apple Maps, your listings, your site and your reviews.

Google Maps: Business Profile

Your Google Business Profile rebuilt to rank and to convert.

  • Categories, services and service areas
  • Photos, posts and Q&A kept fresh
  • Tracking on calls and direction requests

Apple Maps: Business Connect

Your Apple Maps place card claimed and filled in through Apple Business Connect.

  • Hours, categories, photos and call button
  • Showcases for offers and updates
  • Correct for Siri, Maps and iPhone search

Citations & Listing Cleanup

The same name, address and phone everywhere.

  • Top directories and data aggregators
  • Duplicates and old listings fixed
  • Industry and city directories added

Service-Area & Location Pages

A page for every town and service you want to rank for.

  • Written for how locals search
  • Schema and maps on every page
  • Built into your existing site

Reviews & Reputation

More reviews, answered faster.

  • Review requests after every job
  • Replies to every review
  • Unhappy customers flagged privately

Local Links & Mentions

The local authority signals the maps trust.

  • Local news, sponsors and partners
  • Industry associations
  • White hat only

Map Rank Tracking

See where you rank on the map, street by street.

  • Google Maps rankings mapped across your service area
  • Organic rankings tracked alongside
  • Weekly reports
Why Variance for local SEO

Why Choose Variance for Local SEO?

  • We only take businesses we know we can rankOther agencies take on any project. We work with companies we know we can rank on Google.
  • Google, Maps and AI answers togetherThe same work that lifts you in the map pack feeds AI Overviews, ChatGPT and Perplexity through our AEO Program.
  • Data-driven resultsComprehensive reporting that shows your search performance with a clear track record.
  • White hat onlyNo PBNs and no black hat strategy. Results that last.
Book a Scale-Up Session →
Client keyword rankings climbing over 90 days
Client keyword rankings, last 90 days▲ Rankings climbing week over week
How it works

How a Local SEO Campaign Runs

Built around your service area, then measured every week.

Consultation

We learn your services, the towns you cover and the jobs you want more of.

Local Audit

Your profile, listings, reviews, site and competitors in the map pack, checked.

Google & Apple Maps

Your Google Business Profile rebuilt, your Apple Maps place card claimed, and your listings cleaned up everywhere.

Pages & Content

Service and service-area pages that give Google something to rank.

Reviews, Links & Reports

Review requests, local links and a weekly geo-grid report.

Local SEO client stories

Local Businesses on Video

Watch All 79 Stories →
Hussein Q. video testimonial
30 Calls Generated Ranking #1 in Google Maps in 30 Days - Columbus Perfect Tint

“In just 30 days, the Variance team got me ranking in the top spots on Google Maps and brought in 30 additional calls to my business. Their work has had a major impact on my local…”

Hussein Q.★★★★★
Cam J. video testimonial
$0-$74k in 90 Days

“Before working with Avi, we were basically at $0. Within 90 days, we hit $74,000 in revenue.All we did was follow the system.Our Google Maps listing is now #1, organic search is #1, and…”

Cam J.★★★★★
Charlie B. video testimonial
$80k in 30 Days with SEO - Kingsway Paving

“$80k in booked jobs within first 30 days of our SEO plan. Highly recommend Variance Marketing for SEO 100%”

Charlie B.★★★★★
Naz D. video testimonial
17 Keywords ranking in first 30 days

“In the tough SEO landscape of plumbing services we managed to get this plumber ranking for the highest value keywords in just under 30 days in a large city like Toronto with a ton of…”

Naz D.★★★★★
John video testimonial
80% of Keywords Ranked #1 in 90 Days PoopScoop.ca

“I'm just inundated with calls now, so I'm probably getting two-three calls a day.”

John★★★★★
Vishal P. video testimonial
20 Keywords Ranking #1 in Google in 60 Days - Ankeny Deck Specialist

“In 60 days the Variance team got me ranking #1 for 20 keywords, and got a total of 61 keywords on the first page of Google. My traffic has drastically increased as a result.”

Vishal P.★★★★★
A Variance Marketing rep on a call, wearing a headset and a company hoodieA Variance Marketing team member working at his desk
The people behind your campaign

A Dedicated Campaign Manager, Not a Ticket Queue

You get assigned a dedicated campaign manager who gives you one-on-one support and sales traction updates. Our team of 22 believes in strong client communication and complete transparency.

FAQ

Local SEO FAQ

How is local SEO different from regular SEO?

Regular SEO ranks your website in the organic results. Local SEO gets your business to the top of Google Maps and Apple Maps for searches in your area, which is where most calls for local services come from.

Why Apple Maps too?

Apple Maps is the default map on every iPhone and the one Siri uses. Most agencies only work on Google, so claiming and filling in your Apple Maps place card is often an easy win.

I don't have a storefront. Can I still rank on the map?

Yes. Service-area businesses can rank on Google Maps with their address hidden, covering the towns they serve.

How long does it take?

Unlike other SEO specialists, we get results in 90 days or less. Your plan and timeline are set on your Scale-Up Session.

Do you work with multiple locations?

Yes. Each location gets its own profile work, pages and tracking.

Is there a guarantee?

Yes. Local SEO comes with our 3-month guarantee: your agreed keywords in the top 3 of Google within 3 months, or we keep working at our cost until they are, with no cap. See the guarantee page for the full terms.

Ready to Be First on the Map?

Book a Scale-Up Session. We'll look at Google Maps and Apple Maps in your area and tell you straight what it will take to get to the top.

Book a Scale-Up Session → 4.9★★★★★82 Google reviews Or call +1 (786) 798-8817 · [email protected]
Book a Scale-Up Session →